Weekend Firearms Retailer Workshop

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About the Course

Developed to inform and assist the entrepreneur, this weekend workshop is an essential primer on how the retail firearms industry works, small business concepts and practices specifically applied to the firearms industry, how to assess your market and then reach them (along with real tools and resources to do so, not just vague ideas). You'll learn ways to raise your business profile in your community, how to use resources more effectively, and determine successful strategies to improve your business' bottom line.

Class participants will receive a packet with documents, forms, checklists and other materials on operating and marketing a firearms business. The course presentation is paced to prepare the participant to immediately apply these lessons to starting or improving your business upon their return home.

Topics Covered in the Weekend Workshop


Day One:

  • -Do you have what it takes to be an Entrepreneur?
  • -"The law is an ass": Can you navigate and commit to following the law?
  • -Applying for Federal Firearms License
  • -State licensing issues
  • -Computing & information processing tools for the small business
  • -Selling online & card processing
  • -Social media and advertising
  • -Market resources: processes and resources
  • -Networking and memberships

    • Day Two:


  • -Physical security for retail firearms establishments
  • -Safety systems and tools for employees
  • -Data security for your business and your clients
  • -Protecting personal and electronic information
  • -Customer service is everything
  • -Firearms training business considerations
  • -Vendor relationships: services
  • -Vendor relationships: finding inventory
  • -Insurance and liability management

    • Your instructor is an independent entrepreneur with 5 years experience as a firearms retailer and more than 7 years as a firearms trainer. Larry Good is a FEMA certified Basic Instructor, Homeland Security certified law enforcement instructor, NRA Training Counselor, and USAF veteran. He has 5 years of combined experience on the combat zones of Iraq and Afghanistan. He has an Associate's of Applied Science in Electronic Systems Technology from the Community College of the Air Force, another in Communications Applications, and a Bachelor's of Science in IT Network Management from Western Governor's University, as well as Master's level coursework in Management from Portland State University.